You can’t directly control this, but you can influence eBay’s algorithm by optimizing your listings, maintaining high standards as a seller, and using the right marketing tactics. Succeeding at eBay SEO is about aligning those goals – to give eBay all the right signals to indicate that your listing should be ranked as one of the best matches for a specific search query. eBay’s goal is to show only relevant listings to buyers, and to rank them so the “best” listings are first. Your goal, as a seller, is to get your listings shown to as many buyers as possible, by being ranked as highly as possible in the search results. The top three search results on any platform (Google, eBay, Amazon) get the majority of views, while the bottom three search results usually get none.īuyers can change from Best Match to another order of results, but Best Match is the default: The ranking is critical, because we all look through search results from top to bottom. The ordering of search results on eBay is known as “Best Match”. Let’s look at that in a little more detail. The result is a page of search results containing all the listings eBay believes are relevant and, most importantly, that are ordered (or “ranked”) so the “best” listing is at the very top. To do this, the Cassini search engine has to take dozens of factors into account including listing information, feedback, performance metrics, sales history, previous buyer behavior and more. eBay wants a buyer to enter a search term and be presented with competitively priced products that closely match their requirements, offered by sellers with excellent customer service. Search is at the center of online shopping, for eBay and everyone else as well. An enjoyable and efficient shopping experience keeps buyers coming back to the site which is good for eBay and, of course, good for sellers too. Why is search so important? eBay’s mission is for buyers to have the best shopping experience possible, to help them find relevant products and complete purchases easily. It is named after the Cassini space probe and replaced eBay’s previous space-themed search engine, Voyager. Cassini is the name of eBay’s current search engine technology, introduced back in 2013.
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